BEYOND THE SECONDS – Andamento Watch
Written, edited and colored by Lorenzo Crocco
FilmSupply EditFest 2024 Advertisement
Submission for filmsupply.com/editfest
Footage from FilmSupply and Artlist.io
Music by Musicbed and Artlist.io SFX by Soundly
A simple yet complex question: How do we measure happiness? In this commercial, I wanted to highlight how time is the true measure of happiness, and how it’s up to us to make the most of every moment. I love emotional, unconventional ads—those that go beyond showcasing a product and instead deliver a message that leaves a lasting impact on people. There is no greater goal than to move people emotionally. Because even years later, when they see the logo of the brand behind that powerful spot, they will remember the emotions they felt. By doing so, two things are achieved: people become more attached to the brand, and a smile is gifted to those who watch it.